U.S .Sports Betting Stats: Market Data By Brand, GGR, State Tax

The sports betting market is expected to grow at a 10.3% CAGR between 2025 and 2035. The market size for the sports betting market is projected to reach USD 298.1 billion by 2035. The global sports betting market is estimated to be valued at USD 111.9 billion in 2025. Online gambling increased significantly positively affecting the sports betting market adoption trends, since the pandemic restricted land-based gambling.

TheScore Bet started as the betting arm of theScore, the sports media app that roughly four million people across North America use for scores and news. For the better betting site in 2026, I’d give DraftKings the slight edge for overall betting depth and promo reliability, but Fanatics is strong if you value long-term rewards. With deep market coverage across all major sports, daily odds boosts, and hassle-free withdrawals, it’s a top choice for both casual fans and sharp bettors. DraftKings delivers a best-in-class betting experience powered by lightning-fast payouts, a seamless mobile app, and an industry-leading same-game parlay builder. Our Fanatics Sportsbook review provides an extensive look into this operator and its latest welcome offer, unlocked with Fanatics Sportsbook promo code COVERS350.

Sports bettors who are looking for non-traditional markets may turn to prediction markets to have a stake in things like the U.S. The popularity of prediction markets is likely to grow in the coming months and years. Betting on such serious matters is morally wrong, but people do engage with these markets. It may take you a while to understand how prediction markets work. The risks of running into financial issues are very real when using these sites.

For operators, performance markets are a key tool for expanding market depth and increasing user engagement. Asian handicap removes the draw and offers two outcomes, often including lines that can result in a refund if the adjusted result is level (e.g., -1.0). For example, if Team A is significantly stronger, a handicap like Team A -1.5 means they must win by at least two goals for the bet to succeed. These types of betting markets are used to balance matches where there is a clear difference in strength between two teams or players. The most common example is total goals in a football match, where a line like 2.5 is set, and users choose between over or under.

Robinhood is a highly popular financial services company that allows users to trade stocks and cryptocurrency. It is possible that Kalshi will soon offer prediction markets on actual games and futures, which are staples at traditional sportsbooks. Kalshi is one of best offshore sportsbook the U.S. leaders when it comes to offering prediction market contracts. The majority of prediction markets are a binary option market.

This careful selection of odds allows the sportsbook to make money on both sides of the action, while keeping customers coming back. When oddsmakers create odds, they do so in a way that hopefully feels fair to bettors, and encourages players to wager on both sides of the potential outcome. In this case, the gathering of people tends to be online, for the purchase and sale of odds to win. Similar to the stock market, the betting market is simply a “gathering of people for the purchase and sale of goods”. In this way, sports betting markets can be thought of as the marketplace for odds. When odds are set, they are not set in stone, but will fluctuate up or down as bettors lay down money.

FanDuel launched its prediction markets product, FanDuel Predicts, on Dec. 22 in five states (Alabama, Alaska, North Dakota, South Carolina, South Dakota) where FanDuel does not have a sports betting license. All markets are available in 17 states, including California, Texas and Florida. I think it’s going to continue to be an ongoing conversation because obviously there are a lot of open legal questions and challenges.” “I think it’s an extension of the road that we’ve navigated with regulators for the last seven years,” Matt King, CEO of Fanatics Betting & Gaming, said. But for sportsbooks, getting into prediction markets means trying to carefully navigate their relationships with state regulators.

Fanatics is more about speed, clean navigation, and rewards that are easy to understand if you already know the Fanatics brand. It’s not the deepest book on this list, so if you’re digging for smaller markets, niche sports, or a long menu of alternate props, BetMGM or bet365 may fit better. For betting opinions and matchup analysis before placing a wager, check out the Best Handicappers page. Use the rankings to narrow the list, then match the book to your usual card.